File Setup
File Setup for Printing
Most print problems — blurry images, unexpected color shifts, text getting clipped — come from files that weren't set up with print in mind. This guide covers what we actually need to print your job correctly the first time.
File Format
Resolution
Resolution is measured in DPI (dots per inch). What looks sharp on a screen can print blurry if the underlying image doesn't have enough pixels.
A 300×200 pixel logo saved at 72 DPI prints fine on a website but prints blurry at 4″ wide.
The same logo at 1,050×700 pixels (300 DPI at 3.5″ wide) prints sharp with clean edges.
Standard print (business cards, flyers, postcards, brochures): 300 DPI at the final print size.
Large format (banners, signs, backdrops): 100–150 DPI at final size is sufficient — these are viewed from a distance, and 300 DPI at 4×8 feet would create an unmanageably large file.
If you're not sure what resolution your file is, open it in Photoshop and check Image → Image Size. Or email it to us and we'll check before printing.
Color Mode: CMYK vs. RGB
Screens display color using light (RGB: Red, Green, Blue). Printers mix physical inks (CMYK: Cyan, Magenta, Yellow, Black). These two systems have different ranges of colors they can reproduce.
When you submit an RGB file, we convert it to CMYK before printing. Most colors convert cleanly, but some — particularly bright blues, vivid greens, and neon tones — can shift noticeably because CMYK inks can't physically reproduce every color a screen can display.
The fix is simple: design in CMYK from the start. In Illustrator or InDesign, set your document color mode to CMYK when you create it. In Photoshop, go to Image → Mode → CMYK. In Canva, download as "PDF Print" which handles the conversion for you.
Bleed & Safe Zone
If your design has any color or image that goes all the way to the edge of the finished piece, you need bleed. Without it, a tiny misalignment during cutting can leave a thin white border along one edge.
Standard bleed is ⅛″ (0.125″) on all sides for most print products. Your document canvas should be that much larger than the finished size — for example, a 3.5″ × 2″ business card needs a 3.75″ × 2.25″ document with bleed included.
Keep all important content — text, logos, phone numbers — at least ⅛″ inside the trim edge (the "safe zone"). Anything too close to the edge risks being cut off.
→ Full explanation of bleed, trim, and safe zones
Fonts & Text
If we print your file on a different computer than the one it was designed on, missing fonts cause text to reflow or display incorrectly. There are two reliable ways to prevent this:
- Outline your text — In Illustrator, select all text and go to Type → Create Outlines. This converts letters to vector shapes that render identically on any machine. Do this on a copy of your file (outlined text can no longer be edited).
- Embed fonts in your PDF export — When exporting as PDF from any application, check that fonts are embedded. Most "PDF Print" presets do this automatically.
Pre-Upload Checklist
Before you send your file, run through this:
- File format: PDF, high-res JPG, or PNG
- Resolution: 300 DPI for standard print; 100–150 DPI for large format banners
- Color mode: CMYK (not RGB)
- Bleed: ⅛″ extra on all sides if your design reaches the edge
- Safe zone: All text and logos at least ⅛″ inside the trim edge
- Fonts: Outlined or embedded in the PDF
- Document size: Matches the product size you're ordering (including bleed)
- Images: High-res originals, not screenshots or images downloaded from the web
Frequently Asked Questions
Not sure if your file is ready? Send it for a free check before you commit.